Meet Edward
Founder of The Begin Within Initiative, LLC










Edward A. Julian, Sr. was born and raised in Cleveland, Ohio. At his core, he is a family man. He is a devoted husband to his wife, Giena, and a proud father of five — one son, Edward Jr., and four daughters: Payton, Sydney, Seleste, and Selene. His grandson, Esko, brings him even deeper joy and purpose. The love and support of his family keep him grounded and fuel his mission to lead by example and change lives one person at a time.
Edward’s early life experiences shaped his passion for personal growth and service to others. He earned his Associate of Arts degree from Cuyahoga Community College (Tri-C), where he also played college basketball, developing discipline, leadership, and teamwork both on and off the court. He later pursued studies in social work at Cleveland State University, strengthening his commitment to community impact.
His journey is a powerful testament to transformation through purpose, discipline, and action. After serving 14 years in federal prison due to youthful decisions and an unformed mindset, Edward chose accountability, therapy, and continuous self-improvement. He refused to let his past dictate his future and committed himself to becoming a force for positive change.
Today, Edward resides in Columbus, Ohio, where he is a published author, poet, motivational speaker, and creator of The Begin Within Initiative Life Skills Course — a 12-week transformational program designed to shift mindsets, elevate performance, and guide youth and returning citizens toward lasting, sustainable change.
Through his work and his life, Edward exemplifies the power of beginning within.
Personal Life
At the heart of everything he does is his family — whose love and support continue to fuel his mission.
— Edward A. Julian, Sr.